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Summary
Information and content create an added value
TheWineInfoSite® is an information driven marketing system for the international wine market. It creates value for the wine producer, by activating the producers information on a dynamic internet site in an international, general wine environment and background. TheWineInfoSite® produces internet sites for individual producers adn wine-reatilers, who pay a fee. After that, they will take a subscription to the system. TheWineInfoSite® has the ambition to become the number one wine site in number of visitors. The site provides the visitor with complete wine information, both on a generic level (cépages, wine regions, production methods etc.) and on an individual level for the attached wine producer. The information is presented to the consumer in an original manner, which is to be relevant for the consumer. The information is made relevant and tangible by the link to the individual châteaux.
Creating value
Closing the information gap
Consumers tend to become more interested in the wines they drink or would like to drink. However, there is a lack of knowledge to evaluate the differences and dimensions of the products that are offered. Apart from that, there is a clear tendency to consume better and more expensive wines. Traditionally, a wine producer's first priority is wine-production, before active marketing in a consumer oriented way. By giving information about wine we are aiming at creating value driven by marketing. The moment the consumer knows about how, by whom, where, with what care, ingredients, intentions and techniques the wine is made, what he could eat with it etc., the wine will obtain more value.
Marketing
Massive exposure through the back label
The connected wine producer will communicate his internet address (his URL) on the back labels of his bottles. Through this URL the consumer will be able to enter directly the page of the wine he is consuming. This opposed to a long search by making an entry on the homepage of a vast database, which obliges the consumer to make a high number of clicks and selections, before he finally reaches the page and the wine he wants to see. It is clear that the average internet user looses interest if the information he is looking for is not offered fast enough. Once he has obtained the wanted information he is challenged and invited to look further on the site in order to know more about the wine, the chateau, the region, the production method, the grape, the soil etc. and other wines of this producer. As if he has visited the winery and met the owner personally…..
Address
TWIS
P.O. Box 15979
1001 NL Amsterdam
The Netherlands
E-mail:
info@twis.info
Tel: +31 629048680


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